empty
25.11.2022 04:40 PM
Trading under pressure: Nike shares are rising

Analysts anticipate that the World Cup, held this year in Qatar, will result in increased revenue for Nike and Adidas.

Trading under pressure: Nike shares are rising

This image is no longer relevant

On November 9, representatives of Adidas stated that they anticipated World Cup-related sales of about 400 million euros ($415 million), or about 2% of additional annual revenue.

This scenario is likely because FIFA draws at least 5 billion viewers yearly. The biggest football event in the world is a significant opportunity for sportswear companies to sell their t-shirts, boots, and other merchandise alongside teams and individual players. Even though Adidas and Nike only sell a small portion of their football-related products, the excitement surrounding the World Cup and team t-shirts can have a ripple effect that boosts sales of unrelated products.

Of course, expectations from manufacturers sometimes pan out.

For instance, in 2018, during the month-long FIFA World Cup, shares of Adidas fell by 6%. The fact that France, the Nike team, won the FIFA tournament and the German Adidas team, which has a significant advantage, was eliminated early is likely due to this. These people were not forgotten: Nike increased 4% over the same period, outpacing the S&P 500's growth by 1%.

Brazil, France, and the United States are just a few of the 13 teams wearing Nike jerseys this year as they compete for the Cup. Only seven teams are sporting Adidas T-shirts, so the company has overtaken its rival in that category. Six more nations wear Puma T-shirts, while items from New Balance and other brands represent other nations.

Top managers don't look away from the scoreboard with the results, while football fans watch the ball fly on the field.

In the first four days of the World Cup, teams wearing Nike gear scored 15 points, while teams wearing Adidas gear scored 11 points.

The quotes were not slowed down enough to be affected. Nike shares increased by more than 1% during the competition, while Adidas and Puma shares decreased by more than 3%. Nike teams from Brazil and France, most likely to win the 2022 Cup, are currently favored in bookmakers' wagers.

Adidas will be included, though. Regardless of the brand, interest in sports games typically results in higher industry sales. And while Puma and Adidas are currently grazing the rear of the pack, their sales at the end of the month will still show a healthy surplus compared to November of last year, which bodes well for the upcoming quarterly report and stock growth.

As a result, using situational information guides can help you complete several stock market transactions successfully.

Egor Danilov,
Analytical expert of InstaForex
© 2007-2025
选择时间框架
5
分钟
15
分钟
30
分钟
1
小时
4
小时
1
1
通过InstaForex赚取加密货币汇率变动的收益。
下载MetaTrader 4并开启您的第一笔交易。
  • Grand Choice
    Contest by
    InstaForex
    InstaForex always strives to help you
    fulfill your biggest dreams.
    JOIN CONTEST

推荐文章

5月13日股市:S&P 500和NASDAQ

在前一次常規交易時段,美國股指收盤走高,但隨後情況發生了顯著變化。S&P 500 指數上漲 0.38%,納斯達克 100 指數上漲 0.24%,道瓊斯工業平均指數上升 0.24%。

Jakub Novak 12:17 2025-06-13 UTC+2

美國市場:以色列攻擊伊朗核設施,市場下跌,石油和黃金上漲

S&P 500 6月13日概況 美國市場:因以色列打擊伊朗,市場下跌 週四美國主要指數:道指+0.2%,納斯達克+0.2%,S&P 500+0.4%,S&P 500在6045,範圍為5600 – 6200。 截至週五早上:以色列進行了對伊朗的大規模空襲,目標是核設施及參與伊朗核計畫領導的個人。

Jozef Kovach 11:59 2025-06-13 UTC+2

6月12日股市:標普500和納斯達克小幅下跌

在上一個常規交易日結束時,美國股指收低。S&P 500 下跌了 0.27%,而 Nasdaq 100 下跌了 0.50%。

Jakub Novak 12:00 2025-06-12 UTC+2

金融平台還是跳板?市場增長停滯背後的原因是什麼?

美國市場正保持穩定,但不再上升。市場已達到預測的峰值,卻未找到新的動力推高至下一個階段。

Anna Zotova 14:09 2025-06-11 UTC+2

6月11日美國股市更新

S&P500 週二美國主要股市指數概況:道瓊斯工業指數上漲0.3%,納斯達克上漲0.6%,S&P 500上漲0.6%,S&P 500位於6,038,區間在5,400-6,200。 週二股市上漲,受到美中官員之間貿易談判可能取得正面結果的期望所支持。

Jozef Kovach 14:06 2025-06-11 UTC+2

樂觀情緒減弱:市場能否持續新的動力?

美國股市繼續保持上升勢頭,但市場氣氛日益緊張,充滿期待。週三的通脹報告和主要企業的財報將成為波動加劇的基礎。

Anna Zotova 12:12 2025-06-11 UTC+2

5月10日股市:S&P 500和NASDAQ在談判結果中恢復增長

在上一次常規交易結束時,美國股票指數收於正區間。S&P 500上升了0.55%,而納斯達克100指數上漲了0.63%。

Jakub Novak 10:25 2025-06-11 UTC+2

美國市場因就業數據上漲

S&P 500 6月9日概況 美國市場因非農就業數據上升 週五主要的美國指數:道瓊工業平均指數 +1%、那斯達克指數 +1.2%、S&P 500 +1%,S&P 500: 6,000,交易範圍:5,400 - 6,200。 股票市場在週五的交易開盤時走強,因為五月的就業報告好於預期,這足以加強對美國經濟有堅實勞動市場基礎的信心,保持在增長路徑上。

Jozef Kovach 13:51 2025-06-10 UTC+2

5月9日股市概況:S&P 500和NASDAQ大幅上漲

美國股市指標在上一個常規交易日大幅上揚。標普500指數上漲1.03%,而納斯達克100指數跳升1.20%。

Jakub Novak 13:29 2025-06-10 UTC+2

聯準會決策前一週:若通膨偏離預期,指數可能如何反應

美國市場在不確定性中展現出韌性並持續增長。樂觀情緒很脆弱,每次新的宏觀經濟數據發布就像是擲骰子。

Anna Zotova 13:21 2025-06-10 UTC+2
现在无法通话?
提出您的问题,用 在线帮助.
Widget callback
 

Dear visitor,

Your IP address shows that you are currently located in the USA. If you are a resident of the United States, you are prohibited from using the services of InstaFintech Group including online trading, online transfers, deposit/withdrawal of funds, etc.

If you think you are seeing this message by mistake and your location is not the US, kindly proceed to the website. Otherwise, you must leave the website in order to comply with government restrictions.

Why does your IP address show your location as the USA?

  • - you are using a VPN provided by a hosting company based in the United States;
  • - your IP does not have proper WHOIS records;
  • - an error occurred in the WHOIS geolocation database.

Please confirm whether you are a US resident or not by clicking the relevant button below. If you choose the wrong option, being a US resident, you will not be able to open an account with InstaForex anyway.

We are sorry for any inconvenience caused by this message.